Deep Dive
A broader view of business performance across the available history.
Open sample PDF →Sample analysis
See what a useful finding looks like.
Open a sample report, or read the short examples below. Parsora brings the finding first, then explains the changes and evidence behind it.
Monthly Analysis
An analysis of a completed month, its drivers and relevant comparisons.
Open sample PDF →The PDFs show sample analyses. The examples below use fictional figures to illustrate the reasoning across sources. Google Analytics, Ads, Search Console, Merchant Center are available in Monitor; the free Deep Dive uses GA4.
From a change to an explanation
Google Analytics 4More visitors, but fewer mobile purchases
Mobile sessions rose 20%, but purchases fell 10%. The decline is concentrated on the main product landing page, where conversion fell from 2.0% to 1.5%. The extra traffic did not offset the weaker conversion on that page.
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Google AdsMore conversions made the higher spend more efficient
Google Ads spend rose 20%, while conversions increased from 100 to 160. Cost per conversion fell 25%. Most of the improvement came from the Shopping campaign, where visitors converted more often rather than simply costing less to reach.
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Google Search ConsoleSearch visibility grew, but clicks did not keep pace
Google Search impressions rose 30%, but clicks rose only 4%. Most new appearances came from queries where your pages ranked lower, which reduced the overall click-through rate. Visibility expanded into less prominent positions rather than improving equally across existing searches.
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Google Merchant CenterPopular products need an eligibility check
Eight products that received clicks last month are now disapproved. Check their current Merchant Center issues before increasing Shopping spend. This identifies a current visibility risk; it does not prove those issues caused last month’s results.
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See what changed in your own business.
Understand the completed month, with comparisons to the month before where data is available. Connect the sources that matter to your business. No card or automatic subscription.