The Parsora product

Two products. One outcome: know what matters.

Use Deep Dive when you need clarity on the bigger picture. Use Monitor when you need to know what changed since the last review. Both turn Google Analytics into decisions and talking points rather than another reporting task.

Get your free Deep Dive Choose a product

DEEP DIVESee the bigger picture.Clarity across your recent analytics history

MONITORStay on top of change.Weekly or monthly recurring intelligence

Choose the outcome you need

What do you want to know?

Deep Dive and Monitor are built for different business moments.

Available now

Deep Dive

Understand what deserves attention across the bigger picture.

Useful when you are reviewing a property properly for the first time, preparing a strategy discussion, or want to understand where performance is strong, weak or concentrated.

Know what deserves attention without manually working through months of reports.
Understand the important performance story across channels, pages, devices, conversions and ecommerce where available.
Find opportunities and weaknesses that are easy to miss when metrics are viewed separately.
Have evidence ready when a stakeholder asks why a finding matters.
Share a clear PDF review for a meeting, client or internal discussion.

Try Deep Dive free Deep Dive details

Limited access

Monitor

Know what changed before your next review starts.

Useful for recurring client, management or performance reviews when you need the meaningful changes surfaced without repeating the same analytics checks every week or month.

Know what changed this week or month and which movements are actually worth discussing.
See what is persisting or returning instead of treating every period as a fresh report.
Spot where attention is needed across acquisition, conversion, content, devices and ecommerce where relevant.
Reduce recurring review preparation and spend more time on decisions than data collection.
Walk into meetings with talking points and supporting evidence already prepared.

Request Monitor access Monitor details

Which should you use?

Choose by the situation, not the reporting format.

You can use either product independently. The right choice depends on the question you need answered today.

Deep DiveMonitor

You want to...

Understand the broader performance picture.

Understand meaningful change since the last review.

Best for

Strategy reviews, first analysis, audits of performance context, stakeholder deep-dives.

Weekly/monthly client reviews, management updates and recurring account checks.

What you leave with

A prioritised view of what matters, why it matters and the evidence behind it.

A prioritised view of what changed, what is still worth watching and what deserves discussion now.

Time saved

Skip the initial digging across months of analytics.

Skip repeating the same review process every week or month.

Access today

One complete Deep Dive free for an eligible property.

Enabled selectively for approved properties.

Want to see Deep Dive in action?

A few simple steps from connection to useful findings.

Give Parsora read-only access, choose your property and add business context. Parsora checks the evidence and does the analysis, so you can get to what matters without the reporting workload.

Five simple stepsConnect read-only Google Analytics → choose a property → add business context → Parsora checks Data Health → receive your prioritised Deep Dive.

Deep Dive

Start with the findings, not the reporting workload.

See the few things that deserve attention first. Open the supporting evidence only when you need to validate, explain or investigate further.

Explore Deep Dive

Synthetic Parsora Deep Dive screenshot showing prioritised findings and supporting evidence

Monitor

Start each recurring review with what changed.

Instead of rebuilding the analysis every week or month, begin with the changes and recurring patterns that are worth a closer look.

Explore Monitor

Start with Deep Dive

See what Parsora finds in your own Google Analytics.

One complete Deep Dive is free for an eligible property. No card required.

Get your free Deep Dive