Business Snapshot
Long-term context across up to around 12 months of available history.
Deep Dive
Understand the full picture before you start digging.
Parsora analyses the wider history of your Google Analytics property, checks whether the evidence is usable and turns the few findings that deserve attention into clear, prioritised Parses.
One complete Deep Dive free · No card · Read-only Google Analytics access
Want to see how easy it is?
Five simple steps to get your analytics analysed.
Connect read-only Google Analytics, choose the property, add business context and let Parsora check the evidence. The Deep Dive then does the digging for you and is typically ready in a minute or two.
Five simple stepsConnect read-only Google Analytics → choose a property → add business context → Parsora checks Data Health → receive your prioritised Deep Dive.
See how little setup it takes · Illustrative, anonymised example data
What you get
Google Analytics, already analysed.
Deep Dive is designed to answer the first big question: what actually matters in this property?
Parses
Prioritised findings with explanation, business meaning and evidence.
Explore
Supporting tables and charts behind the intelligence when you need more detail.
Data Health
Checks the implementation and whether the evidence is trustworthy enough to interpret.
PDF review
A saved, shareable version of the completed analysis.
Context first
The same analysis should not be applied to every business.
Parsora uses the property’s business model to decide what deserves attention.
Ecommerce Products, revenue, shopping funnel, acquisition, landing pages and wider page performance.
Lead generation Conversions, acquisition quality, landing pages, service/content pages and supporting journeys.
Content / publishing Audience attention, articles and pages, acquisition, returning behaviour and relevant outcomes.
Mixed A broader combination where more than one commercial model matters.
After Deep Dive
Keep the context. Revisit what changes.
Deep Dive establishes the wider reference points. For selected properties, Monitor can then revisit performance weekly or monthly using the same evidence-first approach.
See MonitorDeep Dive Understand the broader picture and long-term structure.
Monitor Understand what changed in the latest complete week or month.
Together Move between the latest Deep Dive and Monitor inside Parsora without losing context.
Try it on your data
Your analytics in plain English.
Connect an eligible Google Analytics property and get one complete Deep Dive free.