The changes worth attention
A short list of what meaningfully moved instead of a catalogue of every metric that changed.
Monitor · limited access
Know what changed. Skip the recurring digging.
Monitor turns each complete week or month into a short, prioritised review of the changes worth discussing — with the context and evidence needed to act on them.
Weekly or monthly · No constant anomaly-alert stream · Built for recurring reviews
What you get
Start the review with the talking points already prepared.
Monitor is designed to reduce recurring analytics work, not add another stream of notifications.
Context around the movement
Understand whether the latest period looks meaningfully different and whether an issue has persisted or returned.
Evidence ready to use
Open the supporting numbers when you need to validate a point, investigate further or explain it to someone else.
A review you can take into a meeting
Use the prioritised findings and PDF as a starting point for client, management or performance discussions.
Choose the rhythm
Weekly when change moves quickly. Monthly when the business reviews by month.
Monitor uses complete periods so the review matches the cadence people actually discuss.
Weekly Useful for faster-moving ecommerce, campaigns, agencies and teams that review performance every week.
Monthly Useful for management reporting, monthly client reviews and businesses that make decisions on a calendar-month cycle.
Not an alert feed Monitor is designed to bring forward the meaningful review, not interrupt you every time a metric moves.
For agencies
Know what changed before your clients ask.
Start recurring client reviews with the accounts and talking points that actually need attention.
Faster preparation Spend less time rebuilding the same analytics checks across every account.
Better client conversations Bring the meaningful change and evidence into the discussion instead of presenting another dashboard.
Account prioritisation See where there is something worth discussing before spending time investigating every property.
Continuity Keep recurring issues and returning patterns visible across reviews.
Deep Dive or Monitor?
Use Deep Dive for the bigger picture. Use Monitor to stay current.
If you need a broad review of a property, start with Deep Dive. If you already know the property and need recurring visibility into what changed, Monitor is the better fit.
Limited access
Want Monitor on a property?
Monitor is currently enabled selectively for teams and properties where recurring review intelligence is useful.