Terms of Service
Terms for Parsora analyses, accounts and subscriptions.
1. Who provides Parsora
Parsora is operated by Cihangir Analytics Consultancy Ltd., Company No. 09597715, registered in England and Wales (“we”, “us”). Registered office: 565 Green Lanes, Haringey, London, England, N8 0RL. VAT No. 252185318. Contact support@parsora.ai. These terms apply to parsora.ai and the Parsora application at app.parsora.ai. By using the service, you agree to these terms. If acting for an organisation or client, you must have authority to do so.
2. What the service provides
Parsora analyses business performance using the analytics, advertising, store and marketplace sources you authorise. Outputs include prioritised findings (“Parses”), supporting evidence, Data Health and Explore views, and downloadable analyses. Monitor prepares scheduled weekly and monthly analyses automatically and can email you when an analysis is ready; it is not real-time monitoring. Parsora does not change advertising, websites, products, orders or prices. Analysis depends on authorised access, data coverage, freshness and quality. Integrations marked as planned are not currently included.
3. Accounts and authorised data
You must provide accurate account and billing details, keep account access secure and connect only properties you are authorised to use. You are responsible for your permissions, privacy notices and lawful basis for the data you make available. Do not supply unnecessary personal or sensitive information through business context or support messages.
4. First Monthly Analysis and Deep Dive
Eligible businesses may receive one First Monthly Analysis without providing a payment card. This allowance belongs to the business; signing in as another user or changing a source does not create a new allowance. Collection must complete and sufficient data must be available. Deep Dive is a separate service; existing allowances, included credits and any one-off price are shown on the relevant screen. An analysis that cannot complete because of insufficient evidence is not counted as a successful analysis.
5. Monitor subscriptions
Each subscription covers one Parsora business and its supported connected sources. Monthly and annual plans include Weekly Monitor and Monthly Analysis; the monthly analysis replaces the weekly analysis on its scheduled week. Annual Monitor includes one Deep Dive credit per paid subscription year. Monthly billing does not include that annual credit. Access and credits depend on payment and subscription status. Your first free analysis does not require you to buy the same report again when subscribing; included analyses are shown on the plan screen. Valid connections and sufficient data are required.
6. Prices, payment and renewal
Our Pricing page describes the plans and country-specific prices. Prices exclude applicable tax, which is calculated at checkout. Your checkout shows the currency, total charge and billing interval before you confirm. Annual subscriptions are charged in full upfront and renew annually; monthly subscriptions renew monthly. Subscriptions renew automatically until cancelled. A monthly equivalent displayed for an annual plan is not a monthly payment option.
For purchases made through Paddle, Paddle acts as merchant of record and authorised reseller, handles payment collection and applicable transaction taxes, and provides receipts and billing support. Purchases are also subject to the Paddle Buyer Terms presented at checkout. We do not receive your full payment-card number. Failed or reversed payments may affect paid access and associated credits.
Introductory discounts apply only to the first billing period stated in the offer. The subsequent renewal amount is shown before payment. Offer deadlines use UK time. Later price changes do not affect a period already paid for; changes to renewal prices will be communicated before they take effect.
Subscriptions approved through Shopify are billed by Shopify; the plan, amount and renewal details are shown on its approval screen. Manage or cancel those subscriptions through the Shopify subscription controls or contact Parsora support. A free analysis does not automatically start a paid subscription.
7. Cancellation and refunds
Cancel before your next renewal using the Paddle customer portal linked from your receipt, or request help at paddle.net. Cancellation normally takes effect at the end of the current paid billing period. Disconnecting a source, stopping use or deleting a Parsora account does not by itself cancel a Paddle subscription. Cancel paid subscriptions separately before deleting your account.
Refunds follow applicable law and Paddle’s applicable terms and refund policy, as explained on our Refund Policy page. We do not offer an additional voluntary money-back guarantee. Nothing in these terms limits mandatory withdrawal, refund or consumer rights.
8. Using the findings
Parsora provides analytical assistance, not a guarantee of accuracy, revenue or business results. Data limitations can affect findings, and observed relationships do not necessarily establish causation. Review the evidence and use your judgement before acting. Outputs are not legal, financial or other regulated professional advice.
9. Your data and intellectual property
You retain your rights in the data you provide. You authorise us to process it to deliver and maintain the service, as described in our Privacy Policy. You may use and share your generated analyses within your business or with clients you are authorised to represent. Parsora’s software, branding and website remain owned by us or our licensors. Do not copy, resell or misuse the service or attempt unauthorised access, security circumvention or disruption.
10. Availability and changes
Maintenance, third-party services, API limits and data availability may delay or interrupt analyses. We may improve the service, but planned features are not purchase commitments. We will communicate material changes affecting paid service or renewal terms through appropriate account or billing channels before they take effect, where required. Changes do not remove rights already accrued under an existing purchase.
11. Suspension and ending use
We may restrict access where reasonably necessary to address misuse, security risks, unlawful activity or payment failure. You can stop using Parsora, disconnect sources and request account deletion. Data retention and deletion are described in the Privacy Policy. Contact support if you cannot access cancellation or deletion controls.
12. Liability and applicable law
To the extent permitted by law, we are not liable for indirect or consequential business losses arising from your use of analytical outputs. Nothing excludes or limits liability for fraud, fraudulent misrepresentation, death or personal injury caused by negligence, or any liability that cannot lawfully be limited. These terms are governed by the laws of England and Wales, subject to mandatory protections and rights available to consumers in their country of residence. This does not override the separate terms governing your purchase from Paddle.
13. Questions and complaints
Contact support@parsora.ai for product, account or service complaints. For payment, cancellation or refund support, you can also contact Paddle.
Terms of Service · Privacy Policy · Refund Policy · Contact
Shopify Merchant Data Processing Agreement
Version 8 October 2026. This agreement forms part of the Parsora Terms for the Shopify service. By confirming a Business connection after being shown these terms, the merchant instructs Cihangir Analytics Consultancy Ltd. (the processor) to process store personal data on the merchant's behalf. The merchant is the controller, or an authorised processor instructing Parsora as its subprocessor. Applicable data protection law includes the UK GDPR, EU GDPR and other laws applicable to the processing. This agreement prevails over conflicting service terms concerning that processing.
Processing instructions and scope
The subject matter is read-only store analysis, inventory reporting, customer purchase-pattern summaries, saved business history and scheduled reports. Operations include collection, organisation, calculation, storage, retrieval, export and erasure. Processing lasts while the connected Business needs the service, followed by the deletion and recovery periods below. Data subjects are the merchant's customers and authorised store users. Data includes store and order identifiers, dates, amounts, refunds, product references, stock quantities, hashed customer identifiers, lifetime purchase summaries and merchant sign-in and permission records, as detailed in the Privacy Policy. Shopper names, contact details and addresses are not requested by reporting queries.
The service configuration, verified connection, privacy requests and written support instructions constitute documented instructions. We process only on those instructions, including for transfers, unless applicable law requires otherwise; where permitted, we inform the merchant before legally required processing. We promptly inform the merchant if an instruction appears to infringe applicable data protection law and may pause the affected processing while it is resolved. The merchant remains responsible for lawful collection, notices, the lawful basis and any necessary consent, and for authority to issue instructions.
We do not sell store personal data, use it for advertising or unrelated customer profiling, or make decisions about individual shoppers that have legal or similarly significant effects. If a shopper's consent, objection or restriction changes what may lawfully be processed, the merchant must send the relevant instruction through Shopify's privacy workflow or support; we assist with restriction, export and erasure. Store-wide reports do not replace the merchant's responsibility for decisions.
Confidentiality and security
We restrict access to authorised people who need it to provide, secure or support the service and are bound by confidentiality. We maintain appropriate technical and organisational measures under Article 32, including HTTPS, encrypted managed storage and backups, application encryption of stored access credentials, Business access controls, signed privacy-webhook verification, limited diagnostic logging and restoration procedures that reapply erasures. We test relevant isolation, privacy and recovery controls when changing them. We do not claim a security certification or uninterrupted availability.
Subprocessors and international transfers
The merchant generally authorises Google Cloud for application hosting, database, storage, task execution and operational logging; the current application/database region is US Central and backups are in the United States. Resend provides transactional email delivery when enabled, receiving recipient and message content. Shopify supplies the authorised source data, identity and Shopify billing under its own relationship with the merchant. We do not send Shopify customer records to a separate generative-AI provider in this release.
We engage subprocessors under written data-protection obligations providing equivalent protection and remain responsible for their performance of those obligations. We notify merchants at least 30 days before adding or replacing a subprocessor that handles their store personal data, allowing reasonable objections on data-protection grounds. We work to resolve an objection; if we cannot, the merchant may end the affected processing and obtain return or deletion of the data.
Transfers outside the UK or EEA require an applicable adequacy decision or appropriate safeguards, such as the relevant Standard Contractual Clauses and UK Addendum or International Data Transfer Agreement, with necessary supplementary measures. We will provide information about the applicable mechanism on request. Permission to connect a store does not waive those requirements. If the required safeguards cannot be established, we suspend the affected transfer.
Rights, incidents and cooperation
Taking account of the processing and information available to us, we assist the merchant with data-subject requests, security obligations, breach notifications, impact assessments and supervisory-authority consultations. We notify the merchant without undue delay after becoming aware of a personal-data breach, supply available details about its nature, affected data, likely consequences and mitigation, and provide further information as it becomes available. We do not wait for a complete investigation to give the initial notification.
We make information reasonably necessary to demonstrate compliance available to the merchant and allow and contribute to audits and inspections by the merchant or its appointed independent auditor. Reasonable arrangements protect other customers' confidentiality and system security and do not prevent an audit required by law or an incident. Requests and notices can be sent to support@parsora.ai.
Return, deletion and retention
At the end of the processing service, the merchant chooses return of available store personal data and/or deletion, unless applicable law requires retention. Contact support for a return request before deletion. We delete live-service data without undue delay after a verified instruction; any legally required retained data is isolated and used only for that legal purpose. Shopify erasure notifications also apply to affected derived reports and history. An uninstall stops collection; Shopify's subsequent shop-erasure notification or a direct verified deletion instruction triggers erasure.
Useful canonical history and saved reports remain for the active Business's reporting purpose, subject to deletion and a review of continuing need. Temporary completed collection pages become eligible for cleanup after seven days. Failed or cancelled collection payloads become eligible after 30 days without job or page activity; active recovery work and open privacy requests are held until resolved. Cleanup is bounded and runs through scheduled source maintenance. Expired partial imports are fenced and cannot resume their old cursor.
Automatic database backups retain the latest seven successful copies; point-in-time recovery logs retain seven days. Manual recovery backups have a normal maximum age of 30 days, managed through a dated operator review rather than provider automatic expiry. Any necessary exception requires a named owner, documented reason and expiry date. Backup copies are not used for ordinary service after live erasure. Before a restore is made available, the separate erasure journal must be replayed and checked. Minimal erasure identifiers and outcomes remain only while needed to prevent restoration or recollection, or meet legal obligations. Downloaded copies outside Parsora remain the recipient's responsibility.