Understand the quality of growth
See whether revenue is growing through more orders, larger baskets or a shift in the products people buy.
AI marketing and ecommerce analytics
Your Performance Analyst
In-depth analysis of sales, advertising and website data. Understand what changed and what deserves your attention.
Your first Monthly Analysis is on us. No card. No automatic subscription.
An in-depth analysis of your latest completed month. Coverage depends on connected sources and available data.
Works with the sources you already use
The meaning behind the numbers
The important finding is often beneath the headline number.
Put advertising spend in context
Look beyond clicks to campaign spend, conversions and return. Supporting website and search findings help you investigate further.
Find where website performance changes
See which pages, products or visitor groups contribute to a change, so you know where to investigate next.
Ask Parsora
A finding raises another question?
Which products contributed to the sales increase? Which campaign performed worse? Ask Parsora your own questions about your business and explore the period, product or campaign behind a finding.
See the evidence behind an answer and know when data is missing or a comparison is limited, so you can judge what the figures support.
Ask ParsoraExample question and answer
Your question
What changed behind last month’s revenue?
ParsoraExplanation with evidenceRevenue rose from £180,000 to £216,000. Purchases increased 8%, while revenue per order climbed from £60 to £66.67. The purchase rate stayed at 3%.
Google AnalyticsAfter your first analysis
Know what improved and what still needs attention.
Your first analysis explains what changed in your completed month. With Monitor, keep track of new opportunities, persistent problems and recoveries, without assembling the analysis again each time.
View Monitor plans →Know where to focus firstSee sales, advertising and website results together. Understand the important changes and the figures behind them, so you can decide what to discuss with your team.
Stay informed without the reporting workFollow important changes through weekly findings and see the broader picture in your Monthly Analysis. Hear when your analysis is ready and spend your time on the findings instead of preparing spreadsheets.
You stay in control
Connect for analysis. Keep decisions in your hands.
Parsora reads your data; it does not change advertising budgets, prices or account settings. Connection pages explain how access is used.
Support your decisions with evidenceKeep the figures and relevant explanations behind important findings within reach.
Manage your dataDisconnecting a source and deleting saved data are separate actions.
Explore connections and permissions →Business Memory
Is the problem new, continuing or improving?
Parsora remembers earlier findings and the business context you share. Is a decline continuing? Has a recovery held? What happened after a change you marked complete? The next analysis puts new figures in that history.
It brings forward what has changed and what still matters, rather than repeating the same warning.
Explore Monitor →Your first Monthly Analysis is on us
See what changed in your own business.
Understand what changed in your latest completed month and which findings deserve your attention, with the evidence behind them. Your analysis uses the available data in the sources you connect. No card. No automatic subscription.