Parsora
Free Deep Dive
Google Analytics, already analysed.

Your analytics in plain English.

Parsora analyses your Google Analytics data, checks the implementation and brings you the findings that actually deserve attention — what changed, why it matters and the evidence behind it.

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No card required · Read-only Google Analytics access · Up to 12 months analysed

Synthetic Parsora Deep Dive product preview showing prioritised Parses and supporting evidence

Not another dashboard. Parsora tells you what actually matters.

Analytics without the digging

You shouldn’t have to know the right question first.

Parsora looks through the evidence before you have to, then puts the useful conclusions first.

Dashboards give you numbers, dimensions and charts to inspect.

AI chat tools can analyse data when you already know what to ask.

Parsora analyses first, prioritises the findings and explains why they deserve attention.

Parsed, not reported

More data is not the answer.

Thousands of movements across your performance data become a small number of things worth knowing.

SessionsRevenueChannelsLanding pagesPages & contentDevicesConversionsEventsTrendsProducts
→
Parsora
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5things worth
your attention
Parse examples

See the reasoning, not just the metric.

PAID SEARCH

Paid Search traffic stayed broadly stable. Conversion efficiency didn't.

What changed

Paid Search generated 48,600 sessions, only 4% below the previous period, while Conversion Rate fell 31%. The movement came from conversion efficiency rather than traffic volume.

Why it matters

Traffic volume alone makes Paid Search look relatively stable. The weakness appears after the click, so generating more visits alone may not solve the problem.

Evidence
48,600 sessions−4% sessions1,410 conversions2.90% CR−31% CR
ECOMMERCE JOURNEY

Product interest grew. Purchases didn't.

What changed

Product views increased from 435,400 to 523,800 (+20%) and add-to-basket activity increased 11%, while purchases remained around 1,840.

Why it matters

More users showed purchase intent, but the additional interest failed to reach completed orders. Attention should shift towards the later stages of the shopping journey rather than simply acquiring more traffic.

Evidence
Product views +20%Add to basket +11%Purchases 0%
DEVICE

Mobile delivered 83% of conversions from 35% of sessions.

What changed

Mobile produced around 12,730 of 15,340 conversions while accounting for only 34.7% of sessions. Its share of conversions increased by 22 percentage points.

Why it matters

Mobile contributes substantially more outcome value than its traffic share suggests. Changes to the mobile journey therefore have disproportionate influence on overall performance.

Evidence
55,100 mobile sessions83% conversion share34.7% session share+22pp
The Parsora product

Deep Dive builds the picture. Monitor keeps it current.

Both products use the same Parsora approach: analyse first, prioritise what matters, then keep the evidence close.

DEEP DIVE

Understand the full picture.

Analyse up to around 12 months of Google Analytics history, establish the important context and receive prioritised Parses, Explore evidence and a PDF review.

Try it freeExplore Deep Dive
MONITOR

Know what changed over time.

Run recurring weekly or monthly reviews that compare the latest period with prior performance and previous Monitor intelligence, without constant anomaly alerts.

Request accessExplore Monitor
Monitor · limited access

Recurring intelligence, without the alert noise.

Monitor reviews a complete week or month, compares it with what came before and previous Monitor reviews, and surfaces only the changes worth discussing.

Explore Monitor

Weekly A complete 7-day review against the prior week and longer context.

Monthly The latest complete month against the previous month and YoY context.

Context, not alarms Meaningful movement is prioritised instead of turning every fluctuation into an alert.

Memory Previous Monitor reviews help distinguish new, persistent and recurring stories.

Want to see how?

Five simple steps. Then Parsora does the digging.

Connect your read-only Google Analytics property, add a little business context and start the Deep Dive. In a minute or two, you can be looking at prioritised findings instead of working through dashboards yourself.

Five simple stepsConnect read-only Google Analytics → choose a property → add business context → Parsora checks Data Health → receive your prioritised Deep Dive.

See how little setup it takes · Illustrative, anonymised example data

Start with Deep Dive

Google Analytics, already analysed.

Connect your Google Analytics property and get one complete Deep Dive free. No card required.

Get your free Deep DiveSee Deep Dive