Google Merchant Center

Understand the products behind your Shopping performance.

A product can be ready to sell but unable to appear on Google. Parsora brings catalogue status and available product performance into the same business analysis.

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The numbers, explained together

Product availability

Dated catalogue observations show reported availability and sale prices. They are not a warehouse stock ledger.

Eligibility and issues

Understand which products have Google eligibility issues that may limit their visibility.

Product performance

Available clicks and impressions add context to catalogue findings; coverage depends on your account.

Price context

Available price benchmarks add market context. They do not establish margin or profit.

Questions your analysis can answer

Which products have issues that could restrict visibility?
Has reported availability changed since earlier observations?
Where does catalogue evidence help explain product performance?

How it fits into Parsora

Merchant Center supports weekly and monthly Monitor analyses. History builds from dated observations after connection. Comparisons with Ads use compatible products and periods where evidence can be matched.

See how Monitor works →

Your connection and permissions

Choose one Merchant Center account for your business. Google’s permission allows product management, but Parsora uses it only to read catalogue and reporting data. It does not change products, feeds or prices.

Privacy and data use →

Common questions

Is this a complete inventory system?

No. Merchant Center reflects your submitted catalogue. It does not provide a full warehouse ledger or reconstruct historical stock before Parsora recorded it.

Is Merchant Center part of the free Deep Dive?

The free Deep Dive uses GA4. Merchant Center is available for ongoing Monitor analyses, alongside your other connected Google sources.