Questions before you connect.

A Deep Dive is a structured analysis of your connected Google Analytics property. Parsora checks Data Health, analyses up to around 12 months of available history and returns an Executive Overview, prioritised Parses, Explore evidence and a downloadable PDF review.

A Parse is a prioritised piece of intelligence. It explains what changed or what was found, why it matters and the evidence behind the finding, with deeper detail available in Explore.

Yes. An eligible Google Analytics property can receive one complete Deep Dive free. No payment card is required.

A property currently needs at least 28 days of observed data and 100 sessions. If there is not enough evidence to support a useful analysis, the free Deep Dive is not consumed.

Yes. Parsora uses read-only Google Analytics access to analyse the property you choose. It does not edit your Analytics configuration.

Yes. Where the data supports it, Parsora can analyse landing pages as well as wider page and content performance such as page views, users and page-associated outcomes. This is especially useful for lead-generation, publishing, blog and content-heavy properties.

Yes, when the relevant Google Analytics ecommerce data is available. Parsora can analyse signals such as product views, add-to-basket activity, purchases, revenue, acquisition, landing pages and wider page performance.

Parsora can analyse Google Analytics properties that contain app data where the relevant reporting data is available. The exact analysis depends on the events, dimensions and outcomes present in the connected property.

Yes. Explore is the supporting analytical workspace where you can inspect the charts, tables and underlying evidence behind a Parse.

Yes. A completed Deep Dive can be downloaded as one coherent PDF review containing the Executive Overview, Parses, supporting context and Data Health summary.

Monitor is Parsora’s recurring review product. It compares a new weekly or monthly period with what came before, longer-term context and prior Monitor reviews, then prioritises the changes worth attention. It is designed to reduce repeated analytics checks rather than create constant anomaly alerts. Monitor is currently available to selected properties.

Yes. The Parsora app provides controls to disconnect Google Analytics and to delete your Parsora account and stored live-service data.