Connect Google Analytics
Choose a Google Analytics property through Google's secure OAuth flow.
Read-only access.
How it works
From connected data to useful context.
Parsora does more than read the numbers. It uses the business model, the available evidence and the surrounding performance context to decide what is worth bringing forward.
How the analysis moves
- ConnectRead-only Google Analytics data
- Add contextYour business model changes what Parsora looks for
- Check the evidenceData Health confirms there is enough usable data
- Build the pictureDeep Dive analyses up to around 12 months
- Surface what mattersParses explain the finding; Explore keeps the evidence underneath
MonitorRepeats the review weekly or monthly and brings forward meaningful new, persistent or recurring change.
Want to see the full flow?
From connection to useful findings with very little setup.
There is no dashboard configuration or report building. Connect GA4, choose a property, add business context and Parsora handles the analysis — typically in a minute or two.
Five simple stepsConnect read-only Google Analytics → choose a property → add business context → Parsora checks Data Health → receive your prioritised Deep Dive.
See how little setup it takes · Illustrative, anonymised example data
Tell Parsora what kind of business it is
Choose the closest business model so Parsora can interpret the property rather than apply the same analysis to every site or app.
EcommerceLead generationContent / publishingMixed
That context changes what deserves attention — from products and shopping progression to pages, articles, acquisition quality and conversion outcomes.
Data Health checks the evidence first
Parsora checks whether the measurement is usable and whether there is enough meaningful evidence to support a useful analysis.
28+ days of observed data100+ sessions
If there isn't enough evidence, the free Deep Dive isn't consumed.
Deep Dive builds the broader picture
Parsora analyses up to around 12 months of available history across relevant combinations of acquisition, conversions, devices, audiences, landing pages, pages and content, ecommerce and other available dimensions.
It uses those relationships to establish structural patterns and reference points rather than treating each metric in isolation.
Explore Deep Dive →The findings become Parses
Parsora prioritises the findings that deserve attention, explains why they matter and keeps the supporting evidence available in Explore. A completed review can also be exported as one coherent PDF.
Monitor revisits the picture over time
For properties with Monitor access, a weekly or monthly review compares the latest complete period with the previous period, longer-term context and prior Monitor reviews.
Its job is to recognise meaningful new, persistent or recurring stories — not to fire an alert every time a metric moves.
Explore Monitor →The context matters
Different businesses create different useful questions.
A content-heavy site should not be analysed like an ecommerce store, and an app-only property should not be forced through a website template.
Ecommerce Products, shopping progression, purchases, revenue and acquisition efficiency.
Lead generation Conversion outcomes, source quality, landing pages and service/content performance.
Content Page and article attention, audience behaviour, acquisition and relevant downstream outcomes.
Mixed / app Parsora uses the evidence that actually exists instead of manufacturing irrelevant findings.
Start with Deep Dive
Google Analytics, already analysed.
Connect your Google Analytics property and get one complete Deep Dive free. No card required.