Google Analytics 4

Google Analytics analysis, without the hours of digging.

You already have the numbers. Parsora works through the channels, pages and customer journeys to explain which changes deserve your attention.

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The numbers, explained together

Traffic

Sessions and users, with channel, source/medium, device and landing-page context.

Conversion

Conversions and conversion rate: did outcomes change because of traffic volume or visitors’ behaviour?

Revenue and value

Revenue for ecommerce, or meaningful configured conversion value for lead generation.

Data health

Measurement and configuration checks help identify when the data needs attention.

Questions your analysis can answer

Did revenue fall because fewer people visited, or because fewer visitors bought?
Which channel or landing page contributed most to the change?
Is a newly growing source becoming commercially important?

How it fits into Parsora

Start with a Deep Dive across up to 12 months of available evidence. Monitor then follows the recent week and analyses each completed month, so you can see what is new, continuing or returning.

See how Monitor works →

Your connection and permissions

Sign in, authorise read-only Google Analytics access and choose a property you are allowed to use. Parsora reads reporting and configuration information. It does not change your GA4 setup.

Privacy and data use →

Common questions

Do I need ecommerce tracking?

No. Parsora also analyses lead-generation websites. The useful findings depend on the goals and data your property records.

Is the first Deep Dive free?

Yes, one free Deep Dive is available per eligible organisation, with no payment card required. The app checks whether the selected property has enough usable evidence.