GA4
Google Ads
Search ConsoleAn agency managing eight clients, including skincare, language courses, family law and payroll services.
Monthly Analysis · September 2026 / August 2026
Sample analysis with illustrative findings.
Two of eight clients deserve focused performance investigation: advertising returns at Example Skincare and mobile forms at Example Language School. Example Family Law lacks current data, which is kept separate from poor performance. Example Payroll improved after a reported form change. No material finding was selected for the other four clients this period.
Google Ads spend rose from £8,000 to £12,000, while purchase conversion value increased just 8%. ROAS fell from 2.5× to 1.8×.
The extra budget is buying very little additional value. Investigate where that increase was spent before recommending another expansion.
August and September 2026
| Measure | Previous | Current |
|---|---|---|
| Client ad spend | £8,000 | £12,000 |
| Client purchase value | £20,000 | £21,600 |
There were 220 mobile form starts, but only 33 submissions, compared with 60 last month. Completion fell from 30% to 15%.
Desktop completion stayed unchanged. That separation makes the mobile enquiry journey the first place to investigate, rather than treating the result as an account-wide advertising problem.
August and September 2026
| Measure | Previous | Current |
|---|---|---|
| Mobile starts | 200 | 220 |
| Mobile forms | 60 | 33 |
| Desktop forms | 30 | 30 |
The last complete GA4 day is 18 September. The latest connection check requires renewed access, so later dates have not been treated as zero-session days.
There is no supported current traffic or enquiry decline to report. Restore the connection first, then assess performance once the missing period is available.
August and September 2026
This client’s last complete data is from 18 September. Later days are unknown, not treated as zero.
The form change was marked complete on 14 September. Comparing 1–7 September with 15–21 September, submitted forms increased from 28 to 49 with the same number of form starts. Completion rose from 20% to 35%.
Advertising spend was also unchanged at £1,400 in each seven-day window. The subsequent result is encouraging; the useful next follow-up is whether it persists, rather than repeating the original problem as unresolved.
1–7 September and 15–21 September
| Measure | Previous | Current |
|---|---|---|
| Form starts | 140 | 140 |
| Form submissions | 28 | 49 |
| Ad spend | £1,400 | £1,400 |
Submitted forms are not confirmed course enrolments or client contracts. Clients have separate permissions and scopes; revenue and ROAS are not pooled. Connection failure is separate from performance decline. The completion date is owner-reported; subsequent improvement is observed, not proof of causation.
Understand the completed month, with comparisons to the month before where data is available. Connect the sources that matter to your business. No card or automatic subscription.